| The Internet is the medium of the day. To reach out to your audience, of either present or potential customers, the Internet has a staggering reach and is an effective medium. A successful website is based on its ability to draw more people to visit it, and draw many for repeat visits. Meaningful information, theme-focused, is well presented, to create the right impact … a delightful experience that the visitor will wish to relive later. As such, posting a site on the World Wide Web is the crying need of the hour, enabling one to boost and strengthen one"s hold over the customers as well as keeping them well informed. The Internet is fast turning into a place like the lobby of an office, where the customer would like to get a feel and an experience of the company. The "WEBSITE" is increasingly becoming a first point of contact between a person or company seeking to know more about another person or company. Compelling web sites are built up considering a whole host of factors. Dynamics of visual impact including user interface design, browser compatibility, colour theory and target audience psychology are taken into account to ensure that a balance between the various elements exist within a page. This is combined with the application of the latest, most powerful and universally accepted technologies. Drawing from our pool of talented resources, we are able to deliver challenging assignments taking care of a whole range of requirements based on your organisation"s objectives. We can incorporate a whole range of web technologies for Interactivity, User tracking and assistance, Web publishing, and powerful emerging Creative expressions in the use of design, colours, graphics, animation, audio, video and even virtual reality effects. All these optimised to create light, quick-loading web pages. A Genex designed WEBSITE will be your organization"s most powerful presence on the net - with an international look and feel, backed by solid maintenance and complete support that makes your website hassle free. We are geared to handle the most challenging Web Development assignments with a mix of fine-tuned expertise in graphic design and net technologies. One feature of note is that of Dynamic Uploading of Website contents without the use of an intermediary. This means that the need for having to extract relevant data for publication and then having to upload it through the offices of a third party are eliminated. This allows immediate transfer of data onto the Web while eliminating the associated cost. The data uploaded is based on the business rules given by you. We Design Your Site To Reach Your Target Audience By Ensuring That Your Site Directly Speaks To Them. We combine your business objectives, and the aim of your site with sound web marketing principles, to develop a complete and secure Internet site, which delivers bottom line results. Do you need to Upgrade Your Company Website?
Dealing with website development issues can be an overwhelming task. There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests.
To avoid project paralysis you should focus on certain key areas of concern from which all other issues flow. Whether upgrading your existing website or developing a new webmedia initiative from scratch, consider these four vital questions that need to be answered:
1. What website content should be included?
Content is a function of purpose. Unfortunately many websites don"t have a clearly thought-out realistic purpose; and orders alone, is not an adequate website objective. Obviously every company needs sales, that"s a given, but sales are a result of all the marketing elements you put in place, and the degree to which your presentation distinguishes you from your competition.
There is a prevailing view that traffic translates into sales; this viewpoint may be valid for websites whose economic model is commodity or advertising-based, but businesses that don"t compete on price alone, or are more than an excuse to deliver advertising, must be structured around a purpose that is more meaningful, and far more compelling than "give me an order or don"t bother me."
An over-emphasis on search engine friendly site design ignores the fact that when someone does a search for what you do, they"ll not only find you, they"ll also find many of your competitors as well. And even if you appear first in the search, nothing will stop potential clients from clicking on any of the other organic or advertised listings, or even the numerous Adword links on the side of the page.
The biggest website design problem companies have is not the amount of traffic generated from search engines, but rather how visitors react to your content. Are visitors engaged, enlightened, and entertained so that they stay on your site long enough to get your marketing message, and is that message compelling enough for them to remember it?
There are many misconceptions about advertising content, one of the biggest is that people hate it, but the truth is, what people hate is bad ad content; qualified clients actually look forward to good advertising because it presents a relevant problem, and provides a believable solution, in a distinctive memorable presentation.
If your content doesn"t engage your audience with a persuasive, memorable presentation then you"ll never achieve whatever website marketing goals you"ve set.
2. How a website content should be delivered?
We know the vast majority of people don"t like to read text on a computer screen, so they scan for relevant information concentrating on bulleted points, captions, and headlines, but does that truncated information really get your message across? Website text is really designed for search engine spiders, which is fine, but how about paying a little attention to people and how they absorb and remember information?
We also know people are impatient and are ready to abandon your website with the click of mouse, often in mid sentence before they ever get to the point you are trying to make. Your clients are sophisticated media consumers raised on video games and television, and are used to making quick decisions on limited information; this kind of leap-of-logic protocol demands a clever focused presentation.
Your audience will be gone in seconds no matter how convincing you think your content is, if it is not presented in a media-savvy manner that holds viewer attention, otherwise your website is nothing more than a glorified Yellow Page ad.
Audio and video has the potential to deliver information in a form and format that attracts and holds viewer interest while it makes a memorable impression. But even audio and video will fail if it is badly conceived, poorly written, and amateurishly performed.
3. How is your website going to be marketed?
Everyone is concerned with traffic and how to drive it to their websites. Search engine optimization is only one marketing technique, and it"s one that ignores the impact of content on your audience in favor of attracting the attention of search engine robots. By all means, build search engine friendly elements into your site but don"t ignore people-friendly elements as well.
Having text-based articles on your site is an excellent way to provide search friendly information, but presenting that same information as a professionally produced audio option, or a lively video presentation is certainly more memorable.
An entertaining webmedia presentation makes a lasting impression that viewers are more likely to recommend to colleagues, thereby increasing your traffic and reputation. Word-of-mouth is the best way to generate qualified traffic, and the best way to generate interest in your site is to make your site"s presentation a rewarding experience.
4. What will your website visitors remember?
In a brick-and-mortar environment, visitors are more likely to make a decision to purchase on the spot, simply to avoid driving halfway across town to save a few dollars, but on the Web jumping from New York to California is as easy as the click of a mouse. People are just more likely to shop-around because it"s so easy.
Of course what people think they want is the lowest príce, but providing the lowest príce only attracts the least profitable buyers and ignores the biggest obstacle website businesses need to overcome, and that"s credibility. Who are you, and can you be trusted? And after visiting ten different websites all selling the same thing, can they even remember who you are?
Your presentation has to be memorable and establish credibility so that when all the searching and browsing is finished, your site is the one they remember and go back to; your site must be the one visitors can trust to deliver what"s promised. |